Thirty minutes, free, no deck. Send your domain and the markets you care about and I will come to the call having already looked. If the honest answer is that you do not need me yet, I will tell you that — it costs me half an hour and saves you a great deal more.
The more of this you include, the more useful the first call is:
I do not take clients in allergy immunotherapy, companies competing with ALK-Abelló, or vendors serving them. If you are unsure whether that applies to you, say so in the message and I will confirm in the first reply rather than three weeks in.
On weekdays, within a day. If your company falls inside my employer exclusion, you will hear that immediately rather than after a call.
Thirty minutes. I will have looked at your site beforehand. You get a straight answer about whether this is worth doing.
Situation, scope, deliverables, fixed price, timeline and terms. Two pages, not twenty, and no pressure attached to it.
Access to Search Console, analytics and CMS, one contact person, an async channel, and a date for delivery.