SEO automation builds

Roughly half of SEO operations is the same work repeated on a schedule: crawling, diffing, reporting, briefing, prospecting. Five workflows remove most of it. Built in your own n8n or Make account, on your own keys, handed over with documentation — a fixed-price build, not a subscription.

From €1,400 per workflown8n · MakeYou own it outright

Why this exists

I run these automations on my own work first. Monitoring 21 properties across nine countries by hand is not possible in a normal week — the only reason weekly technical audits run on all of them is that the crawling, diffing and alerting happen without me. Everything on this page is something I use before I sell it.

The commercial logic matters too: automating the repetitive half of delivery is why an audit from one consultant can cost less than an agency's while going deeper. The saving is real, and some of it belongs to you.

The five workflows

What gets automated

WorkflowWhat it doesFrom
Weekly technical health monitor Scheduled crawl into Sheets, diffed against last week, with an alert to Slack or email when something breaks. The change is what matters, not the snapshot. €1,400
Search Console decay detector Finds pages losing clicks quarter on quarter, grouped by market and template, pushed straight to a task list. Catches slow bleeds nobody notices in a monthly report. €1,400
Localisation brief generator Master article plus target market in; a full SEO brief out — keyword matrix, structure, internal links, FAQs. The backbone of multi-market content work. €1,900
Link prospecting pipeline SERP and backlink exports in, qualification scoring, AI-drafted personalised opening lines, human approval gate, then send. Compresses the research, never the relationship. €1,900
AI-citation tracker Your prompt set run on a schedule across several answer engines, mentions and citations logged, trend charted month over month. This is how AI visibility stops being a vibe. €1,600

Ongoing monitoring on a workflow I have built, including maintenance when an API changes underneath it, runs from €150 a month. Entirely optional — the build works without it.

How a build runs

  1. Scope call

    What you do manually now, how often, and which systems hold the data. Most of the value is deciding what not to automate — some manual steps are load-bearing judgement, and automating them costs you quality.

  2. Fixed quote

    A written scope with the trigger, the steps, the outputs and the failure behaviour. Price fixed before anything is built.

  3. Build in your account

    Your n8n or Make workspace, your API keys, your data. I never hold your credentials after handover, and nothing routes through infrastructure I control.

  4. Handover

    Written documentation, a recorded walkthrough, and the changes people actually make — adding a site, changing a threshold, swapping a recipient — documented step by step.

What I will not build

The line

No workflow that publishes content without a human approving it. These automations produce briefs, alerts, prospect lists and drafts for a person to review — that review step is the quality bar, and removing it is how sites get themselves in trouble. In YMYL categories it is not negotiable. AI assistance is disclosed in my terms.

Who this is for

  • In-house SEO teams spending a day a week on reporting and crawl triage.
  • Agencies that want the margin back on retainer delivery, or a capability to resell.
  • Multi-market brands where the same manual process runs once per country — automation compounds fastest here.
  • Content teams localising into several languages and briefing each one by hand.

Workshops

If your team would rather learn to build these than buy them, I run a half-day workshop on AI-assisted SEO workflows from €900. Your tools, your processes, your data — people leave with something working, not with slides.

FAQ

Automation questions

You do, completely. It is built inside your own n8n or Make account, on your own API keys, and handed over with written documentation and a recorded walkthrough. No licence, no per-seat fee, and nothing stops working if you never speak to me again. That is the point of a fixed-price build rather than a subscription.
From €1,400 per workflow, depending on how many systems it touches and how clean your data already is. A weekly crawl monitor sits at the lower end; a localisation brief generator that has to read your CMS, your keyword data and your internal link graph sits at the upper end, from around €1,900. The price is fixed before the build starts.
No. Day to day it should feel like a report that arrives, an alert that fires, or a document that appears in your drive. You only touch the workflow when something needs changing, and the handover documentation covers the changes people actually make — adding a site, changing a threshold, swapping a recipient.
Not unreviewed, and I will not build a workflow that publishes automatically. These automations generate briefs, alerts, prospect lists and drafts for a human to approve. AI assistance is disclosed in my terms and there is a human review step on every client-facing artefact. For YMYL categories that step is not optional.

What eats your week?

Tell me the task you repeat every Monday. Thirty minutes, free, and you will leave knowing whether it is worth automating.

Book a call →